Targeted, Tailored and Timely Innovations in Direct Mail

Once upon a time, in a land of pamphlets and mail-order catalogs, direct mail dominated the promotional kingdom. But these days, there are a few new mediums in town—and making them play nice can be quite the dilemma for the modern advertiser.

Join us on November 19 as USPS Business Alliance Manager Mike Naples offers guidance from the Targeted, Tailored and Timely Innovations in Direct Mail program, including tips for integrating direct mail with newer media channels and refreshers on long-forgotten basic direct mail techniques. You'll learn the key differences between direct mail and other advertising vehicles and the benefits of using an integrated approach that leverages the strengths of direct mail.

Thursday, November 19

11:30 a.m. - 1:00 p.m.

Cool River

4001 W. Parmer Ln.

Austin, TX 78727

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Regular Registration*

Members: $25

Students: $25

Non-Members: $40

*Regular registration ends November 16 at Noon (add $10 thereafter)

Reg Link: http://guest.cvent.com/i.aspx?4W,M3,23752df3-9891-4fd0-aa63-55d36146238c

Learn more about our speaker:

Mike has 28 years of Postal Service experience, with the last 24 years in marketing or sales. He is currently the business alliance manager that manages business partner relationships in the Southwest area.

Previously, he was a direct marketing specialist for USPS Headquarters, a national instructor and served on special assignments helping to develop customer relationship management software. Over 14 years ago, the USPS recognized the need for product specific specialists to promote the continued growth of direct marketing. A team was created that could speak the language of marketing professionals, listen to their concerns and needs, and assist them in their understanding and use of direct mail.

As part of that team, Mike has worked with clients such as Procter & Gamble, Kimberly Clark, Dell Computers, AT&T Inc. and hundreds of others. The USPS patented a software program called Return on Marketing Dollars (ROM$,) developed by Mike. It has been featured by the Postal Service at national trade shows including the DMA shows, COMDEX, CES, ANA Seminars, Mailcom, National Postal Forums, several regional Ad Clubs, as well as the International Conference for Entrepreneurial Development. For more information please contact Mike at mike.v.naples@usps.gov.