Join Austin AMA for this month's Power Lunch Series topic, Hispanic Marketing.

Take Juan and Call me in the Morning: Hispanics as an Antidote to the Recession

Nielsen data shows that advertising in general was down nearly 3 percent last year, yet Spanish-language advertising increased by 5.6 percent. Join us as Manuel Delgado, CEO of Agua Marketing, provides a dynamic discussion of myths and realities about Hispanics and explains how investing in the Hispanic market is actually the most strategic way to get more bang for your marketing buck.

Receive actionable tips for getting your Hispanic marketing initiatives on track, learn about the cultural values of Hispanics, how you can use those values to connect your business with this growing market, and how to avoid cultural or language mishaps.

Speaker Bio:

Manuel Delgado is CEO of Agua Marketing, a Houston-based Hispanic marketing agency. The company name, “water” in Spanish, reflects the Hispanic market in the US: ever changing and vital. His clients include Best Buy, Hewlett-Packard, Imperial Sugar, Georgia Pacific and the Boy Scouts of America.

Delgado’s career has included international marketing positions with JWT Advertising, Compaq, Hewlett-Packard and BMC Software. He holds an MBA from Vanderbilt University and a BS in Industrial Engineering from the UCAB, in Caracas, Venezuela. Nominated as one of Houston’s “40 under 40”, Delgado has held board positions with the American Marketing Association, the National Society of Hispanic MBAs and the Houston Interactive Marketing Association.

This luncheon will occur Thursday, April 16^th, from 11:30 a.m. to 1:00 p.m., at Cool River (4001 W. Parmer Ln).

Regular registration for professionals and students is $25, non-members is $40.

Visit www.austinama.org for more information.

Click here to register.